A well-established and highly respected UK manufacturer within the consumer durables sector is seeking to strengthen its presence across the independent retail channel. As part of continued growth, there is an opportunity for a commercially driven Regional Sales Manager to take ownership of a key UK territory, focused on driving distribution, revenue growth, and margin performance across a well-established customer base.

This role is ideal for someone who enjoys a balance of account management and new business development, thrives on building long-term partnerships, and is motivated by delivering strong commercial outcomes within a competitive retail environment.

The Role:

Managing and developing a defined UK regional territory across the independent retail channel
Driving sustainable sales growth, distribution, and margin performance across key accounts
Delivering regional sales strategy aligned to wider commercial objectives
Building and maintaining strong, long-term relationships with independent retailers and key stakeholders
Identifying and converting new business opportunities within the territory
Developing tailored commercial solutions to support customer needs and maximise mutual value
Executing effective account plans, forecasting, and pipeline management
Negotiating pricing, agreements, and commercial terms within defined frameworks
Working closely with internal teams including marketing, supply chain, customer service, and finance
Monitoring market trends, competitor activity, and customer feedback to identify growth opportunities
Representing the business at customer meetings, trade events, and industry forums
Delivering product presentations and supporting retailer training where required

About You:

Proven track record in regional sales or key account management, ideally within consumer durables, FMCG, or retail
Strong commercial acumen with a clear focus on revenue growth and margin delivery
Confident negotiator with strong influencing and stakeholder management skills
Experience in developing and executing structured account plans
Ability to identify and convert new business opportunities
Strong analytical skills with the ability to interpret sales data and market insight
Highly self-motivated, organised, and comfortable working autonomously in a field-based role
Excellent communication and presentation skills
Experience working with independent retailers or buying groups is advantageous
Full UK driving licence and willingness to travel extensively across the region

Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.

Call: 07537 (phone number removed)

Email: (url removed)

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

The Advocate Group jobs

Regional Sales Manager - Midlands