New Business Account Manager | Foodservice & Out of Home

£50,000–£55,000 + £5,000 Car Allowance + Bonus + Benefits | Home Based

We're partnering with a well-established, family-owned drinks business that's creating a brand-new commercial position focused entirely on winning new business across the UK's Out of Home market. This isn't about inheriting an account base or maintaining existing relationships—it's about identifying opportunities, building partnerships and driving growth.

The Role

Reporting into the Head of OOH, you'll be responsible for identifying, targeting and securing new end-user business across a broad range of channels, including Foodservice, Convenience, Hospitality, Leisure, On Trade and Specialist Retail.

You'll be responsible for:

Hunting and securing new business opportunities across coffee chains, independent retailers, hospitality, leisure and other Out of Home operators.
Building relationships with key decision-makers to win long-term commercial partnerships.
Identifying white space opportunities and developing strategic target plans.
Working closely with the wider commercial team to ensure smooth handover and ongoing account growth.
Representing a respected drinks portfolio within a highly entrepreneurial business.
Delivering against ambitious growth targets while helping shape the future of the commercial function.

About You

This role is all about mindset.

You'll love finding opportunities, opening doors and turning prospects into customers.

We're interested in people who have:

Proven experience winning new business within Foodservice, Hospitality, Convenience, Wholesale, Drinks or FMCG.
A strong commercial mindset with the confidence to engage senior decision-makers.
A track record of delivering measurable commercial growth.
High levels of resilience, drive and self-motivation.
The ability to work autonomously while thriving in a collaborative team environment.

Whether your background is with a drinks manufacturer, foodservice wholesaler, contract catering business or another FMCG organisation, we'd love to hear from you.

Why Join?

This is a business that genuinely trusts its people.

You'll enjoy:

Home-based working with genuine flexibility.
A supportive, family-oriented culture with minimal bureaucracy.
The freedom to manage your own diary and make commercial decisions.
A fast-moving environment where good ideas quickly become reality.
A newly created role with the opportunity to make a real impact and shape future growth.

Package & Location

£50,000–£55,000 basic salary
£5,000 car allowance
Up to 20% annual bonus
Home-based with UK travel
Excellent benefits package

If you're a commercially driven new business professional looking for the freedom to build something, we'd love to tell you more.

Apply today or get in touch for a confidential conversation.

The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you’re interested in finding out more about our available opportunities or how we can help you further your career, then please contact us today.

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