Area Sales Manager

Reactive Driving Recruitment • Permanent • Birmingham, West Midlands, England, United Kingdom • £40,000 - £50,000 / year • 3d ago

Area Sales Manager - Field Based, South UK

The rewards

Hours

The role of Area Sales Manager:

Establishing and developing a network of distributors, resellers, and trade partners across the UK
Identifying and securing new business opportunities within the fire safety sector
Building and maintaining strong relationships with existing trade partners
Supporting and influencing partners to maximise sales opportunities
Delivering product demonstrations and technical presentations to customers and partners
Creating and implementing partner training programmes
Providing technical support, design guidance, and installation supervision where required
Working closely with internal departments including logistics and accounts to ensure excellent customer service
Monitoring partner performance and implementing improvement strategies
Maintaining accurate records and sales activity through the company CRM system
Analysing sales performance and producing reports against business objectives
Representing the business at customer meetings, trade events, and industry exhibitions

The ideal Area Sales Manager:

3–5 years' experience within the fire safety industry
Experience selling or supporting Fire Extinguishers, Kitchen Suppression Systems, Total Flooding Systems, or Tube-Based Suppression Systems
Proven experience working with distributors, resellers, or trade partner networks
Strong business development and account management skills
Good technical understanding of fire safety products and applications
Excellent communication, negotiation, and presentation skills
Self-motivated with the ability to work independently
Full UK driving licence
Experience developing distribution networks across multiple regions (desirable)
Fire safety industry qualifications or certifications (desirable)