PPC jobs in Birmingham
BrumJobs is Birmingham’s only dedicated job board, built to make finding PPC jobs in Birmingham simple. We update roles daily from local agencies and growing in-house teams.
From Google Ads and paid social to full-funnel performance marketing, we connect PPC specialists with employers across Birmingham. Whether you’re managing campaigns, optimising ROAS, or stepping into a broader digital role, find your next opportunity here or explore all marketing jobs in Birmingham.
Explore PPC jobs in Birmingham
No Experience PPC
Start your career in paid media with entry-level PPC roles across Birmingham. Discover junior PPC jobs, apprenticeships, and assistant positions working with Google Ads, paid social, and campaign setup in agencies and in-house teams.
Performance PPC
Explore performance-focused PPC jobs in Birmingham, including roles managing Google Ads, paid social campaigns, tracking, and conversion optimisation. Opportunities across agencies, ecommerce brands, and data-driven marketing teams.
PPC Manager
Browse PPC Manager jobs in Birmingham, leading strategy, budgets, and multi-channel campaigns. Work with growing brands and agencies focused on scaling ROI, improving ROAS, and driving measurable results.
PPC career insights for Birmingham job seekers
Skills required for PPC jobs in Birmingham
PPC roles in Birmingham call for a practical mix of commercial awareness, analytical ability, and confidence working inside paid media platforms. Employers want people who can manage spend sensibly, spot what is working, and improve campaign performance over time.
Skills regularly mentioned in PPC job descriptions include keyword research, audience targeting, ad copy testing, bid management, and landing page awareness. If you're also interested in organic growth, explore SEO jobs in Birmingham. Most roles also expect a working knowledge of Google Ads, paid social platforms, and core reporting metrics such as click-through rate, cost per click, conversion rate, cost per acquisition, and return on ad spend.
In Birmingham’s agency and in-house market, candidates stand out when they can show clear evidence of improving lead quality, reducing wasted spend, or scaling campaigns profitably. Employers value people who understand both the numbers and the commercial goal behind them.
PPC career progression
PPC is a career path with clear progression because performance is measurable and responsibility tends to grow with experience. As your skills improve, so does the level of budget, strategy, and decision-making you are trusted with.
Many people begin in junior paid media or PPC assistant roles, where they support campaign setup, reporting, and optimisation. From there, they often move into PPC Executive positions, taking ownership of accounts, testing strategy, and managing day-to-day performance activity.
With experience, progression can lead into PPC Manager or Marketing Manager roles, where the focus shifts towards forecasting, wider channel strategy, team leadership, and commercial accountability. Birmingham offers strong progression opportunities across agencies, ecommerce brands, and established businesses building their in-house digital teams.
Types of companies hiring PPC professionals
PPC professionals are hired by a wide range of employers across Birmingham, which makes the market appealing for candidates who want choice in the type of business they work for. Paid media is used by companies of all sizes to generate enquiries, sales, and brand visibility.
Marketing agencies remain some of the biggest recruiters, offering exposure to multiple sectors, platforms, and account types. Ecommerce businesses also recruit PPC talent heavily, especially where paid search and shopping campaigns play a direct role in revenue growth.
Beyond that, there are opportunities within professional services firms, education providers, healthcare businesses, and local employers building stronger in-house acquisition teams. For candidates in Birmingham, that means PPC is not limited to one kind of company or one narrow route into digital marketing.
What PPC roles involve
PPC jobs in Birmingham usually centre on planning, launching, monitoring, and improving paid campaigns across search and social channels. The work is fast-moving and closely tied to performance, so attention to detail matters.
Daily responsibilities often include building campaigns, researching keywords, writing and testing ad copy, refining audience targeting, adjusting bids, checking budgets, and analysing conversion data. In more advanced roles, PPC specialists may also work on attribution, tracking accuracy, feed management, remarketing, and landing page performance.
Whether the role sits within an agency or an in-house team, PPC professionals are expected to react quickly to changes in platform features, competition, and customer behaviour. That makes PPC a results-focused career for people who enjoy combining creativity, data, and commercial decision-making.
Types of PPC jobs in Birmingham
Google Ads and paid search roles
Many PPC jobs in Birmingham focus on Google Ads, especially paid search campaigns designed to bring in high-intent traffic. These roles often involve keyword research, bid adjustments, ad copy testing, and ongoing optimisation to improve conversion performance.
Employers typically look for candidates who understand campaign structure, search intent, and how to balance spend with results. Experience with search campaigns, shopping activity, and conversion tracking is especially valuable in Birmingham’s agency and in-house market.
For candidates who enjoy working closely with data and commercial targets, paid search roles offer a strong route into long-term performance marketing careers.
Paid social and broader paid media roles
Not all PPC roles are limited to search. Many employers in Birmingham now want candidates who can also support paid social campaigns across platforms such as Meta, LinkedIn, and TikTok, particularly where lead generation or ecommerce growth is a priority.
These jobs often sit within wider paid media teams, combining audience targeting, creative testing, budget allocation, and performance analysis. For job seekers who want broader channel exposure, this can be a natural progression from pure PPC work into wider digital marketing jobs in Birmingham.
This kind of multi-channel experience is increasingly valued by employers who want marketers capable of understanding the full paid acquisition picture, not just one platform in isolation.
Ecommerce and performance-focused PPC jobs
Birmingham’s ecommerce sector creates regular demand for PPC professionals who can drive online sales through paid campaigns. These roles often focus on revenue growth, product visibility, and campaign profitability rather than simple traffic generation.
PPC specialists working in ecommerce are often involved in Google Shopping, performance-led campaign management, feed quality, remarketing, and return on ad spend analysis. Employers value candidates who can scale activity while keeping a close eye on margins and acquisition costs.
For people who like the commercial side of digital marketing, ecommerce PPC roles can be particularly attractive because performance is direct, measurable, and closely tied to business growth.
Agency and in-house PPC career paths
PPC jobs in Birmingham are generally split between agency-side and in-house opportunities, and each offers a different type of experience. Agency roles tend to provide exposure to multiple clients, sectors, and campaign types, which can help candidates build broad experience quickly.
In-house PPC roles usually focus on one brand, giving professionals the chance to work more deeply on long-term growth, budgeting, reporting, and collaboration with wider marketing teams. This can suit candidates who prefer a more strategic and commercially embedded role.
Both routes offer strong progression, and Birmingham has a healthy mix of agencies, local brands, and growing businesses hiring PPC talent at different levels of experience.