Business Development Executive

Penns Recruitment • Permanent • Remote (Sutton Coldfield, West Midlands, England, United Kingdom) • £40,000 - £50,000 / year • 2w ago

Business Development Executive – FMCG
Remote working and national travel
£40,000 - £50,000 + Benefits

Are you an experienced Sales & Business Development Executive with a passion for FMCG and a strong understanding of the UK wholesale confectionery landscape? We are seeking a commercially driven Sales & Business Development Executive to join a growing UK export business within the confectionery sector.

This is a fantastic opportunity for a results-focused Sales & Business Development Executive who understands the pace, high volume, pressure, and opportunity within FMCG, and is confident working with UK wholesalers and distributors.

The Role

As a Sales & Business Development Executive, you will take ownership of driving sales growth across key FMCG channels. The successful candidate will be responsible for winning new listings, expanding distribution, and building strong relationships with retail buyers and wholesale partners.

This role offers exposure to a fast-moving product category where speed to market, pricing, and promotions are critical to success.

Key Responsibilities of the Business Development Executive

Drive revenue growth across UK FMCG channels
Win new business with UK grocery traders and wholesale/distribution partners
Manage and grow existing FMCG accounts
Build strong relationships with wholesale buyers and key decision-makers
Deliver effective pricing, promotions, and commercial strategies
Monitor FMCG market trends, competitor activity, and consumer behaviour
Analyse sales data, forecasts, and margins to maximise profitability
Work closely with internal teams

About You

Proven experience as a Sales & Business Development Executive within FMCG, ideally in food or confectionery
Strong understanding of UK wholesale and distribution channels
Experience negotiating commercial agreements
Target-driven, with a strong track record of delivering growth
Commercially astute, with the ability to balance volume, pricing, and margin
Confident communicator with excellent negotiation and influencing skills
Proactive, resilient, and able to thrive in a fast-paced FMCG environment

Package for the Business Development Executive

Up to £50,000 salary
Car allowance
Performance-related bonus
Remote working (with half a day per month in the Birmingham office) and UK travel

Why Join as a Business Development Executive?

Join a business operating in a dynamic FMCG category where your impact will directly influence growth, market share, and brand presence.

This role offers real autonomy, the opportunity to work with well-known wholesale channels, and the chance to make a measurable commercial impact.

If you’re a driven Sales & Business Development Executive with FMCG experience, apply today and take the next step in your career.

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