The role of Marketing Assistant

Brumjobs publishes verified job data from real employers across Birmingham. The role details described below are from real jobs posted to Brumjobs.

A Marketing Assistant supports the planning and delivery of campaigns that promote a company’s products or services.

The role suits someone organised, proactive and comfortable managing multiple tasks at the same time. In growing businesses, particularly across Birmingham’s competitive market, the Marketing Assistant often keeps activity moving.

You will usually report to a Marketing Manager or Head of Marketing. You will also work closely with sales teams, operational staff and external suppliers such as designers or agencies.

The purpose of the role is straightforward. You help deliver marketing activity that increases brand awareness, generates enquiries and supports lead generation targets.

If you're currently looking for a new role as Marketing Assistant, take a look at Marketing jobs in Birmingham. You'll find fresh marketing jobs posted by employers and agencies from across the Birmingham area.

Key responsibilities typically include

Campaign support

You will assist with planning and executing campaigns across digital and offline channels. These may include email marketing, paid advertising, social media, events, print materials or direct mail. You will coordinate timelines, gather content, brief suppliers and help ensure campaigns launch on schedule.

Content creation

You will draft and edit content for blog posts, website pages, email newsletters, case studies and social media. You must write clearly, follow brand guidelines and adapt tone for different audiences.

Social media management

You will schedule and publish content across platforms such as LinkedIn, Instagram, Facebook or X. You will monitor engagement levels, respond to comments where appropriate and track performance metrics. You will also suggest improvements based on engagement trends and audience behaviour.

Website updates

You will update website content using a content management system. This may involve uploading blog articles, editing landing pages or updating product information. Accuracy and attention to detail are essential in this part of the role.

Email marketing support

You will assist with building email campaigns, segmenting databases and analysing performance metrics. You may draft subject lines, format content and test campaigns before distribution.

Market research

You will research competitors, customer behaviour and wider industry trends. This may include reviewing competitor websites, analysing campaign activity or summarising findings from industry reports. Your insights will help inform future marketing decisions.

Event coordination

If the company attends exhibitions or networking events, you will support planning and logistics. You may book venues, organise promotional materials and assist with on-site coordination.

Reporting and performance tracking

You will compile regular performance reports covering website traffic, engagement levels and campaign outcomes. You should feel comfortable interpreting basic marketing data and identifying patterns.

Administrative support

You will maintain marketing databases, update internal documents and organise digital asset libraries. Strong organisation ensures the team works efficiently and avoids costly mistakes.

In smaller businesses, the role may involve exposure to every aspect of marketing activity. In larger organisations, you may focus on a specific channel such as digital marketing or events.

The position offers clear progression opportunities. Many Marketing Assistants move into Marketing Executive or Digital Marketing roles within two to three years.

Person Specification

The ideal Marketing Assistant combines creativity with structure and reliability. The role requires both creative thinking and disciplined organisation.

Employers typically look for the following qualities:

Strong written communication skills

You write clearly, accurately and professionally. You understand how to adapt tone depending on the audience and platform.

Organisation and time management

You manage multiple deadlines without compromising quality. You use task lists, calendars or project management tools to stay on track.

Attention to detail

You check your work carefully before publishing or sending communications. Small mistakes can undermine credibility and damage brand perception.

Digital confidence

You feel comfortable using marketing tools and learning new platforms quickly. You may already have experience with email software, social platforms or analytics dashboards.

Creativity and initiative

You suggest ideas rather than waiting for instruction. You look for ways to improve engagement, generate content ideas and support campaign performance.

Teamwork and communication

You work effectively with colleagues across departments. You communicate clearly with designers, sales teams and external suppliers.

Analytical thinking

You review campaign data and ask practical questions about performance. You look for insights that can improve future activity.

Adaptability

You remain calm when priorities shift or deadlines change. Marketing environments often move quickly, and flexibility matters.

For entry-level candidates, employers often value attitude and willingness to learn over extensive experience. Demonstrating practical interest in marketing strengthens your application.

Ideal Qualifications

There is no single pathway into a Marketing Assistant role. Employers generally look for evidence of relevant education, training or experience.

Education

A degree in Marketing, Business, Communications, Media or English is common. However, many candidates enter through apprenticeships or vocational qualifications.

Professional certifications

Short courses in digital marketing, social media advertising or email marketing demonstrate practical knowledge. Certifications show commitment to ongoing development.

Work experience

Internships, placement years or junior marketing roles provide valuable experience. Even managing social media for a small business or charity can be relevant.

Technical skills

Employers value familiarity with common marketing tools and platforms, including:

• Microsoft Office or Google Workspace

• Social media scheduling software

• Email marketing systems

• Basic design tools such as Canva

• Google Analytics

You do not need advanced expertise, but practical exposure strengthens your application.

Portfolio of work

A portfolio showcasing blog posts, email campaigns or social media projects can differentiate you from other candidates. Practical examples provide evidence of your capabilities.

Marketing salary guide

Find out the going rate for Marketing Assistant roles in Birmingham. Our marketing salaries data is from real jobs posted to Brumjobs.