Business Development Manager - Drinks
Midlands
£34,000–£38,000 + Bonus

We are working exclusively with a fast-growing, full-service drinks business based in the Midlands that partners with premium and independent drinks brands to help them launch, grow and scale. With capabilities spanning liquid development, production, packaging, warehousing, fulfilment and brand growth, this business is a genuine end-to-end partner for drinks brands looking to build a commercial presence across the UK.

Operating with a BRC-accredited facility and established national retail and on trade relationships, they connect independent producers and challenger brands with retailers, bars and online platforms — and they are growing quickly. This BDM hire is central to that next phase of growth.
As Business Development Manager, you will be the commercial engine driving new brand partnerships and growing existing relationships across both on and off trade channels. This is a field-facing, relationship-led role for someone who thrives in a fast-paced, entrepreneurial environment and genuinely loves the drinks industry.

The Role

Identify, approach and win new commercial partnerships with drinks brands looking to grow their on and off trade presence
Manage and develop existing brand partner relationships to maximise commercial value
Execute sales activity across both on trade (bars, restaurants, hotels, venues) and off trade (retail, wholesale, e-commerce) channels
Work closely with internal teams across production, logistics and brand growth to ensure partner brands receive a seamless, end-to-end service
Support route to market strategy and distribution planning for partner brands
Represent the business at trade shows, industry events and brand partner meetings
Report on pipeline, activity and performance against commercial targets

What We're Looking For

Proven experience in a BDM, sales or account management role within the drinks industry — essential
Solid understanding of both on trade and off trade channels and how to operate effectively across both
Experience working with or for challenger, craft, premium or independent drinks brands a strong advantage
Commercially driven with strong negotiation and relationship building skills
Self-starter who is comfortable working autonomously in a field-based, hybrid role
Based in the Midlands and happy to travel to the office occasionally as required
Passionate about drinks, brands and the industry

Talent Guardian

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